Great Reads

Getting Real by 37 Signals

Image of How to Win Friends & Influence People
Read it twice! Best book regarding people and Sales, yet it has nothing to do with selling oddly enough!
Image of Founders at Work: Stories of Startups' Early Days (Recipes: a Problem-Solution Ap)
Simply some fantastic stories on some of the coolest startups: Hotmail, Apple, RIM, Google, etc. Amazing and inspiring!
Image of The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy is the man. Some great take aways!
Image of The Art of War
Great lessons for any business and personal life!
Image of Think and Grow Rich!: The Original Version, Restored and Revised
This refers more to a life that is rich, rather then simply a rich financial life.
Image of Long Walk to Freedom: The Autobiography of Nelson Mandela : With Connections (HRW Library)
You think you had or have a tough life? Read this and it might change your outlook. A fantastic read.
Image of The Greatest Salesman in the World
Another title that does little justice to the book.
Image of Free: The Future of a Radical Price
Free is where it is at.
Image of Buzzmarketing: Get People to Talk About Your Stuff
Interesting!
Image of What Would Google Do?
Awesome.
Image of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Makes one wonder.
Image of Good to Great: Why Some Companies Make the Leap... and Others Don't
Image of Life Entrepreneurs: Ordinary People Creating Extraordinary Lives (J-B Warren Bennis Series)
Very inspiring.
Image of Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Image of Sam Walton: Made In America
Not really a fan of Walmart, but you have to admire Sam Walton and this story.
Image of Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
Image of The Playboy Interviews: Movers And Shakers
Very cool stories... Jobs, Diller, Heffner, ...
Image of The Rising Sun: The Decline and Fall of the Japanese Empire, 1936-1945 (Modern Library War)
No wonder some Asian countries still hate Japan.
Image of Next: The Future Just Happened
Image of Trump: The Art of the Deal
Wasn't a bad read. Too bad Trump became a Chump.
Image of The Richest Man in Babylon
Image of Screw It, Let's Do It: Lessons in Life and Business (Expanded)
Image of How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets
Felix is an interesting cat. He has a great poetry clip on TED.com.
Image of Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Seth has an interesting perspective on things.
Image of Selling the Invisible: A Field Guide to Modern Marketing
Image of Zen and the Art of Motorcycle Maintenance: An Inquiry into Values (P.S.)
Image of The Second Coming of Steve Jobs
A gift from the best manager I ever had (Plan to never have another manager ever). Thanks Mike! Amazing book.
Image of iCon Steve Jobs: The Greatest Second Act in the History of Business
Steve Jobs is always fun to read about. Interview questions in his youth: When did you lose your virginity and how much Acid have you done? Quirky Genius.
Image of Big Brown: The Untold Story of UPS
Jim Casey was a pioneer!
Image of Buffett: The Making of an American Capitalist
Pay attention to the part where he says most stockbrokers have no clue what they are talking about.
Image of Man's Search for Meaning
This is a highly recommended read.
Image of Wikinomics: How Mass Collaboration Changes Everything
Mass Collaboration explained.
Image of The End of Poverty: Economic Possibilities for Our Time
Image of Get Smarter: Life and Business Lessons
Image of Influence: The Psychology of Persuasion (Collins Business Essentials)
Image of The Anatomy of Buzz: How to Create Word of Mouth Marketing
Image of The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy
Tax write-offs aside, this is a pretty good book and great model that we need more of.
Image of Small Giants: Companies That Choose to Be Great Instead of Big
Image of The First Billion Is the Hardest: Reflections on a Life of Comebacks and America's Energy Future
Boone's plan aka the Picken's plan may attempt to further line his coffers, however I think he has it dead on how America is to tackle their energy crisis. He agrees we have to move to alternative energy but he is realistic that this cannot and will not happen overnight. His plan is a bridge to the future, while the younger generation attempts the next stride towards clean and renewable energy.
Image of Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
Dharmesh and Brian of Hubspot did an amazing job on this must buy no-nonsense primer regarding exactly what the title says: Inbound Marketing. An easy, practical, and enjoyable read. I put some tips to use right away.
Image of Into the Wild
Was he crazy? Intelligent? Stupid? Mean to his family? This book was hard to put down. One must wonder if this was planned to happen or an accident? Either way, I won't ruin it and you can decide all of this for yourself.
Image of Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Image of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Image of Designing with Web Standards (3rd Edition)

  • Ryan C
    I've gone through 6 of those.. Great list though, surprised I was able to find one for you that you hadn't read already.
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